Is Fox News saying its viewers are a bunch of sheep?

This is the Christmas card that Fox News is sending out this year. It's a cute cartoon showing the Fox News fox in a sledding race with NBC, CBS, and ABC. Fox is out in front. Okay, that's fine. But look at who is pulling all four of the sleighs. Not dogs as are usually shown in sledding races but sheep. Fox is being pulled ahead of the pack by sheep (who are also pulling the other station's sleds.) What is the message here?

Fox Business Network also has a card showing the Fox News foxes roasting the NBC peacock on a spit over a fire -- a nice Christmas-y image of goodwill toward others. In that we also see a bunch of sheep with dumb looks on their faces watching.

I'm not going to belabor this... I'll let you draw your own conclusions. But it's pretty obvious that there is a message here. Wonder if any of the sheep are bright enough to get it.

Thanks for reading and Merry Christmas and/or Happy Holidays -- take your pick!